Love creating UX-friendly, technically robust products in physical world. Shipping profit, not just features.
• Set product strategy + research-led quarterly prioritization & OKRs → MAU growth >20%, retention ATH + team's turnover 0% with 28% promotions (+22% vs avg)
• Lifted market share +10 pp by tightly managing product, marketing, operations and performance teams
• Launched risk‑priced insurance → +231% gross profit in 6 months
• First time in industry: sold tariff naming as branding to Winline & launched native BNPL
• Achieved stronger retention by rolling out a Superapp Mode unifying sharing, rental, and subscription
Insurance
BNPL
Superapp
• Built franchise from scratch: developed strategy → launched 16 000 e-Scooters in 12 cities across 4 countries → generated >$10M GMV
• Launched tax optimization → $2M annual OPEX savings.
• Stabilized the business and regained share: Israel market share up from 29% to 38%.
• +$3.8m net impact by optimizing opex and new UX – executed a legacy-to-Yango tech migration and designed brand new Yango Wind app.
• Secured +12% GMV uplift by launching new minute packages and updated zero-unlock passes.
Yango Wind alt-offers
• Designed offline-first knowledge-graph app – Anytype. Lead 14-person team & community of 3,000+ users who contributed 1,500 bug reports and feature requests.
•Achieved product-market fit and scaled user retention → helped to secure $13.4M investment from Balderton Capital and 2nd place in PoTM on Product Hunt
Anytype Main
Knowledge Graph
• Built everything in crowdlending platform from scratch.
• Successfully implemented a business model for Ozon.Invest, delivering $5M to lenders, 10.5% returns to investors, and covering development costs in a year with a 2% fee
• Personally struck first loans offline.
• Developed new UX of daily banking app for 2M users – app propelled from 8th to 1st in the Markswebb Mobile Banking Rank.
My prototype from 2018
• Developed banking app using Java and Kotlin, writing logic on microservices architecture.
• Built low-code AI automation studio – got 130k LinkedIn impressions → paid consultations sold
• My AI PM‑Copilot cut PRD cycle 360 min → 30 min
• Built recommendation feed SaaS.
• Sunsetted after zero sales – will validate market before product next time.
• Bootstrapped 700 units @ 30% margin
• Learned brand craft & ops – discovered apparel wasn't my passion.
Flower
Skull
Logo
From AI PM agent idea to viral LinkedIn post with 100k impressions and first paid consultations.
AI PM agent rapid launch
4 min read
How we achieved 231% gross profit growth and built Russia's first native BNPL for mobility.
Risk-based insurance, BNPL, and more
8 min read
Building a personalized "For You" feed SaaS and learning the hard truth about product-market fit.
Failed SaaS validation
5 min read
Designing a franchise model and securing 0% VAT status through Skolkovo for nationwide expansion.
Building franchise network
5 min read
How I transitioned Anytype from a simple notes app to 50% PMF score by solving student needs.
Student-focused PMF research
7 min read
How cognitive-load research and design sprints transformed Russia's most complex banking app.
Mobile banking redesign
6 min read
My lean four pillar framework with minimal theory and maximum impact.
Basic Framework for Product Manager
5 min read
How to Start Collecting Events and Making Right Decisions.
Product Analytics in Amplitude
30 min video presentation
BSc in Computer and Information Systems
How to create and improve systems in business and life.
Timeless principles and decision-making techniques that shaped my approach to product management.
The step-by-step guide for building a great company.
The difference between good and bad strategy and why it matters.
A classic collection of essays on business and innovation.